Hi, I'm Anastasia.
Mum to Zoe · Founder of Zoe & Kind
When I was preparing for my daughter, I wanted to make thoughtful choices about the things we brought into our home.
Instead, I found myself spending hundreds of hours researching materials, ingredients, safety information, reviews and recommendations — trying to work out what actually mattered and what didn't.
After Zoe was born, I continued researching and, importantly, started experiencing many of these products in real life.
That's how Zoe & Kind began.
I created it to share what I've learned and to make the process a little simpler for other parents — not by giving you an endless list of things to buy, but by helping you understand what to look for, what to compare and what I would genuinely choose for my own family.
Some recommendations come from products we've personally used. Others are based on extensive research. I always aim to make that distinction clear.
The goal isn't to buy more. It's to feel more confident about what you choose.
I share new finds and everyday moments with Zoe on Instagram → @zoeandkind
